SEO website optimization is needed for search engines. The fact is that search algorithms look at the website a little differently than we (ordinary users and developers). During the next crawl, the Bing or Google robot:
Based on the data obtained, the algorithm determines whether your website is of good quality or not and, based on the analysis results, increases or decreases the website’s position in search. That is why SEO website optimization is one of the most critical factors that affect the traffic to your website!
In the community of developers and SEO specialists, it is customary to divide website optimization into two main sections. Imagine that the website is a small state that conducts domestic and foreign policy.
Internal optimization consists of the qualified distribution of content, texts, and headings on the website’s pages. Internal linking of pages is mandatory (active links to other sections of your website with a direct anchor on the landing page). Similarly, how the state (the owner of the website) takes care of its citizens (users of the website) so that they can live comfortably in the country (the texts are readable, engaging, and the interface is straightforward and easy to manage.
External optimization is a set of works aimed at increasing loyalty to search engines, as a result of which the website begins to grow upward in the search queries you need. Drawing an analogy with the state – the country’s government concludes lucrative contracts with other countries to achieve specific goals (you provide the search engine with exciting content). In return, it shows you on the first pages of search engines).
We live in a time when almost every person in our country has a mobile phone with Internet access. Every year, mobile traffic gradually displaces desktop computers and laptops. In 2021, the average value of mobile visitors is 50/50, although five years ago, the share of mobile visits, on average, was no more than 30%.
We can conclude that mobile website optimization is essential but critically necessary for any modern Internet project!
The most common mobile SEO optimization option is to create a responsive website version. With the help of particular media queries, additional styles are created and loaded only under certain conditions. The website begins to open correctly on mobile phones, tablets, and other less popular gadgets.
As strange as it may sound, over-optimization of a website has a detrimental effect on its position in search results.
We suggest you familiarize yourself with the most common mistakes:
Not sure if you can optimize your website yourself? Then order SEO website optimization in our company! We will do everything quickly and efficiently, and upon completion of the task, we will show a detailed report on the work performed!